Social media has grown in popularity tremendously, that is not being involved in this socializing activity means that you are not up with the times, so it is high time to be critically involved. It is observed by many marketers that people spend more time on Facebook than they do with the search engines and this makes it a good opportunity to market products.With Facebook, it is interesting to note that you can create a fan page, a business page, update pages, event pages, and other pages aside from your personal page. So with these you can have so many ways to strengthen you online presence with an advertising scheme that will lead your customers to your business page or update page.With advertising on this social site you have to always consider the tactics you employ because people in this site are merely socializing and not looking for something they may have a use of. You need to have an efficient tactic that will produce results or else your advertising efforts will have no use of.One tactic that can be successful is leading your prospective customers to your update pages, sharing information that you think they will have an interest on and pursue a lively interactive activity with you. One thing that you should not do is make a business proposition with users, or promote your business directly because this will surely turn off your prospects.Your status update pages should not be geared towards topics that are business related but other relevant or unique topics that you find your prospects may have an interest on. Motivate your prospective customers to make a lively conversation with you because this can build their trust and put more confidence in you and thus build your credibility.You have to keep in mind that within the concept of this social site people will have more tendencies to buy from real people and probably not from companies who have no real face. People are here socializing, in the first place so it is a connection between a real people to another real people and no business connection whatsoever.There can also be other tactics that can be efficient like if you put images or videos in your fan page or update pages. It is an acknowledged fact that videos can create a big impact on people and have more tendencies to be viral and make you instantly popular in your related field.Thus, if you lead your prospective customers to your update pages or fan page with the ads you have, then you can have better chances of being successful and ultimately get a sale of whatever you offer. It is high time to embrace change and the concept of advertising in this social media age.