Facebook Ads 101

Facebook 101For those of you who are new to Facebook ads, we thought it might be helpful to give an overview of how exactly Facebook ads work.Maybe the easiest way to do this is to answer some basic questions.What’s the Difference between FB Ads and Google AdWords?We’ve covered this question in detail before but here is the short answer: Generally speaking, people use Google to solve a problem, and they use Facebook to browse pages and hang out with their friends.This means that instead of researching ‘keywords’ as with AdWords, you’re going to be focusing on descriptive terms that people are using to describe themselves, their interests, and their hobbies.And, because there is less competition for advertisers on Facebook, generally the cost per click is lower than using AdWords.Facebook Ads = Lower CPC + Higher Quality TrafficWhat Types of Ads I Can Run on Facebook?Standard ads or sponsored stories.Standard AdsThese are the regular ads you see in the right sidebar of Facebook. The main components of the standard ad are:Headline
Image
Content
LinkAs an advertiser, you decide exactly what you want the ad to look like and to say.Sponsored StoriesSponsored stories turn users’ actions into paid ads in the right sidebar.When someone interacts with your business on Facebook, you, as an advertiser, can turn this social action into a paid ad. This is a great way to leverage the power of social media and online word or mouth marketing.Who Will See My Facebook Ad?This is perhaps the BEST aspect of Facebook ads. The answer is: Pretty much anyone you want!Facebook allows you to target your ideal client or customer and advertise directly to them. You can target to users based on:Age (and even birthday)
Location
Gender
Workplace
Interests and hobbies
Education leveland much more.Once you select which targeting options you’d like, Facebook will deliver your ads directly to users meeting your criteria.What are My Payment Options for Facebook Advertising?As with many other online advertising options, you can choose between CPC (cost per click) or CPM (cost per thousand impressions).If you are mainly interested in users actually clicking through to your site or page, you’ll probably want to go with CPC. This option allows you to indicate the maximum amount you’ll pay for each click- through you get.However if you’re more interested in getting your brand out there and just having your ad seen by as many eyes as possible, CPM can be a good choice. This option allows you to indicate how much you’re willing to pay for 1000 people viewing your ad.*Note: This is one of the most important decisions you’ll make when it comes to Facebook advertising.I hope this has helped answer a few questions you may have about how Facebook ads work.

Some Efficient Tactics for Facebook Advertising

Social media has grown in popularity tremendously, that is not being involved in this socializing activity means that you are not up with the times, so it is high time to be critically involved. It is observed by many marketers that people spend more time on Facebook than they do with the search engines and this makes it a good opportunity to market products.With Facebook, it is interesting to note that you can create a fan page, a business page, update pages, event pages, and other pages aside from your personal page. So with these you can have so many ways to strengthen you online presence with an advertising scheme that will lead your customers to your business page or update page.With advertising on this social site you have to always consider the tactics you employ because people in this site are merely socializing and not looking for something they may have a use of. You need to have an efficient tactic that will produce results or else your advertising efforts will have no use of.One tactic that can be successful is leading your prospective customers to your update pages, sharing information that you think they will have an interest on and pursue a lively interactive activity with you. One thing that you should not do is make a business proposition with users, or promote your business directly because this will surely turn off your prospects.Your status update pages should not be geared towards topics that are business related but other relevant or unique topics that you find your prospects may have an interest on. Motivate your prospective customers to make a lively conversation with you because this can build their trust and put more confidence in you and thus build your credibility.You have to keep in mind that within the concept of this social site people will have more tendencies to buy from real people and probably not from companies who have no real face. People are here socializing, in the first place so it is a connection between a real people to another real people and no business connection whatsoever.There can also be other tactics that can be efficient like if you put images or videos in your fan page or update pages. It is an acknowledged fact that videos can create a big impact on people and have more tendencies to be viral and make you instantly popular in your related field.Thus, if you lead your prospective customers to your update pages or fan page with the ads you have, then you can have better chances of being successful and ultimately get a sale of whatever you offer. It is high time to embrace change and the concept of advertising in this social media age.

Facebook Marketing – Facebook Advertising Guide

The world of online marketing is constantly changing. New techniques are being used and tested everyday and although most of them never work, a few of them make it to the mainstream. Online marketing is an un-steady world and if you don’t keep up with the latest techniques, you could be left behind.Of course the buzzwords at the moment are Web 2.0 and social marketing. These new marketing techniques were said to be just a fad but there is no sign of them slowing down. Facebook, Myspace and YouTube are a few of the most visited sites on the Internet and their traffic rankings are catching up to the likes of Google fast.But do you make the most of these valuable sites? Not so long ago, savvy Internet marketers were using Myspace to create a tonne of valuable traffic, adding as many friends to their profiles as possible and promoting relevant products. Of course these days it’s not that easy. People seem to think that social marketing is dieing down and becoming harder to profit from but I can assure that is completely the opposite.Facebook has always been the ‘golden egg’ to the web 2.0 marketing world. People knew there was an amazing amount of traffic there but didn’t have a clue how to use or profit from it. Clever marketers are now saying that not only is Facebook the new Google AdWords but it can offer a hell of a lot more – including super targeted advertising, tight niche targeted groups and business and fan pages. The ways in which Facebook can be used for marketing purposes is huge and should definitely not be over looked.